Sustainable Spa Association becomes an Ally of the World Benchmarking Alliance

The Sustainable Spa Association (SSA) is this month delighted to become an official Ally of the World Benchmarking Alliance (WBA) in a bid to enhance and encourage eco-conscious decisions from spa operators and consumers across the globe.

With the climate under increasingly more pressure year-on-year, the Sustainable Spa Association is hoping to use its influence, expertise, and network to address the challenges, goals, and targets set in order to meet the Paris Agreement goal of limiting global warming to 1.5°C (2.7°F).

Through collaboration with the WBA, the SSA will seek to guide the science and expertise of those within the industry to develop an accountability mechanism and promote positive eco-friendly practices and behaviours towards the UN Sustainable Development Goals (SDGs) and shape the private sector’s contributions to achieving the SDGs.

Benchmarks set by the WBA act as a roadmap for companies, organisations, industries, policy makers, civil society actors to improve performance and provide evidence that informs and enables positive discourse. Utilising both successes and failures, business can provide clarity to peers within its sector on their own sustainability journey.

Lucy Brialey, Co-Founder and Director of The Sustainable Spa Association, welcomed the allyship, saying: “Becoming an Ally of the World Benchmarking Alliance is a truly positive step for ourselves and the wider spa and wellness industry. It would be naïve to think that we could transform the industry single-handedly, and so it’s the collaboration, knowledge-sharing and transparency we can achieve to leverage our expertise, networks and influence to positively impact company policy, behaviours and practices.

“WBA benchmarks are grounded in seven transformations which are required to put us on a sustainable path to achieve the 2030 Agenda, acting as a framework that guides the development of the benchmarks. Using our knowledge, we’re focussed on improving the decarbonisation, nature and biodiversity, social equity and in some instances the urban category where design and build are involved for of our industry, and we’re looking forward to working with colleagues, Allies and the WBA to achieve that.”

The SSA’s involvement within the WBA combines with its already-established educational resources for spa operators, offering diplomas and workshops, including a “United Nations SDGs Workshop for Spa Business” to help industry peers align themselves with the SDGs and to lead the way to achieving a triple bottom line business.

“We also offer data driven resources through our Sustainable Impact Assessment that leads to an official sustainability accreditation to show that a business cares for the health of the environment, cares about its team and community. It’s a great way for spas to benchmark themselves against others in the industry and encourage those without accreditation to improve practices,” Lucy continued.

WBA Allies represent organisations working at global, regional, and local levels to shape the private sector’s contributions to achieving the SDGs. Echoing the true spirit of SDG17 – Partnerships for the Goals, Allies are committed to WBA’s mission, vision, and values, and believe in the power of benchmarks and cross-sector partnerships to drive systemic progress on the SDGs.

Pauliina Murphy, Engagement Director at the World Benchmarking Alliance, said: “We are pleased to welcome The Sustainable Spa Association onboard our multi-stakeholder Alliance of more than 260+ organisations from around the world. We look forward to working together with them to create a movement to inspire business impact towards a sustainable future that works for everyone.”

The SSA will join an ever-evolving list of well-respected and global, multi-stakeholder organisations in become an Ally, working towards a common goal of inspiring SDG action by businesses, such as the World Wildlife Fund, Cambridge Institute for Sustainability Leadership, Save The Children, and many more.

To see the full list of Allies of WBA, visit