Meet the Team

With over 25 years of experience in the spa and beauty industry, Tracy Brasenell is the UK Country Manager for Comfort Zone and Skin Regimen.

Starting her beauty career as a spa therapist/trainer & manager in day & destination spa’s and as a spa business owner, Tracy moved onto Virgin Atlantic/Virgin Touch delivering treatments to VIP’s & Celebrities. To share her knowledge and experience Tracy gained her professional teaching qualifications & moved into education, training the next generation of spa therapists. In 2000 Tracy moved to ESPA as Business manager/Trainer and developing to National Business Development Manager. After over 10 years at ESPA and then Group Spa Development Manager at Champneys, she joined Caudalie as National Sales Manager in 2014 taking her extensive knowledge and experience of the UK spa market. In October 2019 she joined the Davines Group as UK Country Manager for Comfort Zone and Skin Regimen bringing in a new period of innovation, education and intense focus on her passion ‘sustainability’.

Alberto Apostoli is considered one of the most important and award-winning architects and trendsetters in the wellness industry. He has designed numerous and wonderful spas all over the world as well as some products and equipment that have become icons for the new way of experiencing the spaces of private wellness. For over 25 years he has contributed to the development of the sector through educational activities, workshops and publications.

Alberto Apostoli’s approach has now established itself as a true manifesto of “Wellness Architecture”, which arises from the combination of creativity, specialist know-how and technical expertise.

Apostoli tells: “My goal is to create well-being through architecture. This means compositional harmony, experiential quality, technological perfection, sustainability, use of elements instead of materials, interpretation of the environment; a philosophy rather than a discipline “.

He leads a team of 60 professionals including architects, interior designers, engineers and consultants who work in accordance with his vision.

Cinzia is a travel journalist, with over 20-year of experience as a consultant in communication specialised in Wellness Resort and Spa. She is also author of several books about Tourism, Spa and Wellness. For over a decade she covered the position of PR Director for some of most important Thermal Group and Spa destinations in Slovenia, her strategic and result driven approach has been awarded by the Slovenian Government. She developed strategic communication projects for thermal and Spa destination. She has been press and communication referent of European Spa World, an UE particular project dedicated to the Spa of Slovenia, Hungary and Austria. Organiser of exhibitions, workshop, retreat and events strictly specialised for spa destination, she has organised various seminars and events such as “Hub Turismo Terme e Benessere” held in Milan in 2017.

Concerning her Sustainable approach, Cinzia, wrote “Viaggiare con Poco” ed. Touring a book about responsible way of traveling” and she is a member of the jury of “Green Travel Awards”, a special prize organised by GIST (Touristic Journalist Group of Italy) dedicated to green touristic destination with a special section dedicated to “Sustainable Green Spa”. In the 2007 she was a teacher in a post University Master specialised in Touristic Management dedicated to Responsible and Sustainable Tourism (Ancona by CESTAS).

She defines herself as a Concept Strategy & Spa Communication Designer. In this role Cinzia identifies best story angles and contents to develop a strong brand identity. She developed strategic communication projects for thermal and Spa destination. Official web site www.blu-communicatiom.com Her blog www.turismodelbenessere.com

“My position of specialised writer and journalist about semiotic themes in travel, may certainly give a special touch to the services I offer: Creative Content and Designer Communication Consultant specialised in thermal-spa destinations and wellness hotel resort. The first goal for a Destination Spa or Resort is to find a strong identity. To do this I have to study the landscape, the history and the culture in order to find the Genius loci of a tourist destination.”

With over 30 years’ experience in the Hospitality, Spa and Wellness space, consulting, creating and managing spas and wellness retreats for clients including Mandarin Oriental Hotel Group, Hilton Worldwide, SHA Wellness, Shu Uemura and Resense Spas, Sarah has lived and worked in Japan, Indonesia, Thailand, Africa, the Middle East and Europe and is now living in The Isle of Man. 

As an EarthCheck Master Trainer and member of the Cambridge Institute for Sustainability Leadership network Sarah is looking forward to training, developing and implementing a sustainability approach and best practices in existing and new projects.

Sarah is one of the training team who will be delivering Sustainability Workshops to Member Spas of The SSA and our key Ambassador for Japan, The Middle East and U.K.

Helen is one of the training team who will be delivering Sustainability Workshops to Member Spas of The SSA and a key Ambassador for the U.K. Europe and Hong Kong